Report: DVD Rental Kiosks to Take 30% of Market Next Year
2009-08-26Currently, Blockbuster (NYSE: BBI) and other brick-and-mortar rental stores comprise 45% of the total home video rental market, while Netflix(NASD: NFLX) and other subscription services make up 36% of the market.
NPD bases its forecast for next year on the announced expansion plans of current kiosk operators.
''Consumers are obviously responding positively to the perceived value of $1 per day rentals, and they appreciate the convenience offered by video rental kiosks,'' said NPD analyst Russ Crupnick.